"What I love most about Beehive AI's Qualitative Intelligence is the ability to learn from customers themselves; the things that are important to customers... that they want to tell us.
Often the mistake is to treat research as a way to get your questions answered. Any qualitative researcher will tell you that the most insightful data are what customers inform you about — the things that you didn't even know to ask them."
Peggy Szymanski, International Sr UX Researcher
